CHINA 2024 LOGO

The logo of CHINA 2024 Asian International Stamp Exhibition comprises the contour of the Oriental Pearl Tower as the most eye-catching part, together with a capital letter C (the first letter of the word China), which resembles the magnifying glass used in stamp collecting. These two components not only demonstrate the cultural appeal of philately and the century-long history of red culture in Shanghai, but also symbolize  that China is once again attracting the world's attention. On both sides, there are numerous dots looking like both water drops and stamp perforations, arranged in concentric circles in a palette of red, yellow, blue, green, etc., symbolizing the diverse and multi-level exchanges and cooperation in philately through various channels between China and other countries and regions in Asia through FIAP stamp exhibitions. The overall design concept reflects the idea of cultural exchanges and mutual learning among civilizations, the philosophy of embracing diversity and inclusiveness, and the confidence and determination of China to expand high-standard opening-up and share more development opportunities with the rest of the world.

CHINA 2024 MASCOT

The mascot of CHINA 2024 Asian International Stamp Exhibition, designed based on the image of Youtongdi (Brother Mailbox), a cultural and creative product developed by Shanghai Post, showcases the charm of Shanghai Post. The adorable and energetic mascot carries an iconic cross-body messenger bag and holds a magnifying glass for stamp collecting with CHINA 2024 logo painted on the lens. Featuring a combination of the elements of Shanghai, post and philatelic culture, the mascot aims to further promote the image of Shanghai Post and showcase the local postal culture.